CRM Improvement

The CRM Story

Why CRM's Fail 

Your organisation are, or were, using spreadsheets to manage client engagement data, names, contact details and sales opportunities. You are thinking about implementing CRM to centralise and maximise data.

You may have already taken the steps...

You have created the CRM business case, have the buy-in and then your organisation implements a CRM system. It is promised that this new CRM software will improve customer relationships, increase customer loyalty and grow revenue.

The take up isn't happening...

Your team struggle to use the software and client information quickly becomes outdated. No one is to blame for this, and so senior management blames the software itself.

Does this sound familiar? It is a failed implementation!

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Less than 40% have full-scale end-user adoption - CSO Insights

Organise Your Relationships


The reason CRM projects fail is not due to the technology, but due to an organisation's culture.

CRM success depends upon the human beings wanting to use it, being trained in using it, being held accountable, and mentored. Sounds simple yet...

49% of CRM projects fail - Forrester Research



Why SG Partners?

SG Partners provide the services you need to get the best out of your CRM. This includes training and coaching to have your team onboard. 

Employees are more inclined to use a new software if they are taught HOW to use it. SG Partners ensures each employee is fully versed on how to use the software.

Salespeople want simplicity. They are busy people. Users can quickly enter data about a lead or opportunity using an SG Partners CRM. All information is accessible, so clients can see results. 



Are you ready to maximise the value

of your CRM?